2025/1/1

Starting in 2025, the official U.S. pricing for the Azeztulite bracelet series has undergone a somewhat puzzling adjustment — with some prices increasing and others decreasing. In short, the bracelets that originally had the highest official prices were the single-type Azeztulite bracelets (such as Satyaloka Clear or Himalayan Gold), which were priced at USD $580 for 10mm. The 2021 series followed, priced at around USD $400 for 10mm.

Starting this year, the situation has reversed: the 2021 series has become the most expensive, with the official price for 10mm set at USD $580, an increase of about 1.5 times. Meanwhile, the single-type Azeztulite bracelets have dropped in price to USD $450 for 10mm, with discounts ranging from about 10% to 20% depending on the size (6mm–10mm).

In fact, every bead is genuine Azeztulite. In the past, the 2021 series — with its handwritten programming and signature — was still priced much lower than the single-type Azeztulite bracelets, which was quite delightful. But now, it seems the pricing has returned to a more “market logic”: those with programming and signature are valued higher, while the single-type bead bracelets have been lowered in price. From this perspective, the adjustment makes sense.

The most astonishing case is the Phenacite Azeztulite bracelet series. When it was quietly released last year, its price was only slightly higher than the 2021 series at that time. However, with this latest adjustment, the 2021 series has already reached what used to be the “price ceiling.” I originally thought the Phenacite series would be set at that ceiling, but instead, it has surpassed it entirely. The new official price is now even higher than the 2021 series. Fortunately, there isn’t a 10mm version — otherwise, we would likely be seeing Phenacite Azeztulite bracelets priced at over USD $600.

Overall, the only bracelet in the 2021 series that has been adjusted to fall within the same price range as the single-type bead bracelets is the White Light bracelet. This suggests that the logic behind the official Azeztulite bracelet price adjustment is to classify pricing based on whether the bracelet is composed of single-type beads or mixed-type beads. Meanwhile, the Phenacite Azeztulite bracelet, because it incorporates the rare and costly Phenacite, has been placed into a third pricing tier — which also makes it the most expensive category among the three.